I curate images, conceptualize stories, and design scenarios that connect aesthetics with identity. I work at the intersection of the artistic and the commercial, creating audiovisual productions for corporations and brands where visual and narrative elements come together.
I apply my sensibility toward film, fashion and product photography, theater, and performance, combining it with an exploration of the body, the practice of yoga, and a spiritual search, to transform visual narratives into meaningful experiences.
I have worked as a project director for commercial and design brands (Cardolan, Comfama, Natura, Wei Underwear, Mirron, Marargent), developing concepts and ideas that unfold into an original and spontaneous visual production, in which I supervise every stage of the process to ensure flawless execution. I have also directed music videos for the bands Danta and Mr. Bleat, which gave rise to hybrid formats that blend staging and performance. I have worked with production companies such as Valentina Attalla and Parche Films, and with directors such as Ida Cuéllar.
Additionally, I have experience in planning, managing, and online production of events, leading teams and coordinating all phases required for their development. I am currently collaborating with fashion brands, production companies, and independent creators to translate their values and identities into visual pieces that inspire and communicate. I am in the development phase of the short film Crianza, which explores a woman’s desire for freedom beyond her biological condition of conceiving. I am also the producer of the documentary Somos Salvajes by director Daniela Carvajal.
I am part of the collective writing process of the play Cuido Fantasmas, a proposal that seeks to tell its story through pieces that explore the use of multiple narrative media, articulating techniques from the performing arts.
My interest in the philosophies of the body, cinematographic narrative, foundational myths, and the most transcendent aspects of human experience nourishes my projects, contributing a vision that combines the artistic with the strategic.